Product Case Studies

Product Manager specialized in high-traffic e-commerce, payments and loyalty systems at scale. At senior level, a CV lists responsibilities. Proof of work shows how you think, prioritize and deliver measurable business impact. Below are 3 condensed case studies structured around context, problem, actions and quantified outcomes.

🛒 Case Study #1 – Checkout & Payment Optimization

Context

Senior Product Manager on an international e-commerce platform generating 9M+ sessions per year, operating across 8+ markets. (🇫🇷 🇩🇪 🇳🇱 🇧🇪 🇱🇺 🇦🇺 🇳🇿 🇯🇵)

Mobile represented 40% of traffic, with a checkout conversion rate around 2.9%.

Problem

• Checkout conversion was underperforming
• Android exit rate ranged between 7–11%
• Payment fees were not optimized across markets
• Wallet adoption inconsistent

Actions

• Deep dive analysis by device, traffic source and geography
• Identified friction points across the checkout funnel
• Designed and executed A/B tests on payment flows
• Built and defended ROI-driven business cases
• Rolled out Google Pay across 8 markets
• Led PayPal Direct migration across 6 markets
• Negotiated fee optimization (1.7% + €0.30 → 1.6% + €0.20)